My parents and select friends think I’m insane for putting so much time, energy and money into my LA shoppe. I really just want it to be a fun, different, memorable experience. Whether people are or are not into my brand, every time they see a bakery or a cupcake they talk about Johnny Cupcakes. “Oh my – there’s this kid who’s been opening up bakeries on expensive streets, and he doesn’t even sell real food!” – Instantly friends of the upset hungry people, become very curious & have to check out this Johnny Cupcakes thing.

Now how about this; After going into my new LA shoppe and seeing a wall of 27 vintage oven doors that move & steam – as well as witnessing a giant 11′ foot tall oven that employees walk in and out of… EVERY time those happy and/or unhappy people see an oven in their lifetime, my name/brand will probably come up in conversation. Every human looks at an oven at least two times a day, every day. “Oh my – there’s this kid who opens up bakeries on expensive streets & doesn’t even sell real food! On top of that, he has a poo poo load of moving/steaming vintage ovens in his store. This kid even has a 10′ foot tall oven that employees walk in and out of! I don’t get it?!”

Yadda yadda yadda… anyways – I just still have that prankster inside of me. I almost feel like the Willy Wonka of t-shirts. I enjoy making people feel like kids again. And I want everyone to remember me when I pass away. I don’t plan on passing away anytime soon, but it would be nice to be some sort of historic wise tale that gets passed down. And if/when I do pass away, it would be nice to go down in an adventurous way – via a great white shark eating me whole.

Most companies try to cut corners to turn a huge profit, and don’t think twice about making the customers happy via spending extra time, energy & money on attention to details & experiences. Well I’m ALL for the little (and BIG) details. It is all about the experience, because at the end of the day we’re all just humans hustling a product to consumers. Why not make it an unforgettable adventure for both parties?

Anyways, that’s my two cents. My buddy Dan Dobi added his special filming ingredients and skills – I hope you enjoy!

Re-post this video + spread the word about the coming grand opening of my Los Angeles shoppe; Saturday August 2nd. Doors at 3pm. 7959 Melrose Avenue. There are already a ton of people flying out from all around the U.S. to camp out for 3 days prior to the grand opening. Yes, 3 days.

Bon Appetit!
Johnny Cupcakes
johnnycupcakes.com

My parents and select friends think I’m insane for putting so much time, energy and money into my LA shoppe. I really just want it to be a fun, different, memorable experience. Whether people are or are not into my brand, every time they see a bakery or a cupcake they talk about Johnny Cupcakes. “Oh my – there’s this kid who’s been opening up bakeries on expensive streets, and he doesn’t even sell real food!” – Instantly friends of the upset hungry people, become very curious & have to check out this Johnny Cupcakes thing.

Now how about this; After going into my new LA shoppe and seeing 36 vintage oven doors that move & steam – as well as witnessing a giant 10′ foot tall oven that employees walk in and out of… EVERY time those happy and/or unhappy people see an oven in their lifetime, my name/brand will probably come up in conversation. Every human looks at an oven at least two times a day, every day. “Oh my – there’s this kid who opens up bakeries on expensive streets & doesn’t even sell real food! On top of that, he has a poo poo load of moving/steaming vintage ovens in his store. This kid even has a 10′ foot tall oven that employees walk in and out of! I don’t get it?!”

Yadda yadda yadda… anyways – I just still have that prankster inside of me. I almost feel like the Willy Wonka of t-shirts. I enjoy making people feel like kids again. And I want everyone to remember me when I pass away. I don’t plan on passing away anytime soon, but it would be nice to be some sort of historic wise tale that gets passed down. And if/when I do pass away, it would be nice to go down in an adventurous way – via a great white shark eating me whole.

Most companies try to cut corners to turn a huge profit, and don’t think twice about making the customers happy via spending extra time, energy & money on attention to details & experiences. Well I’m ALL for the little (and BIG) details. It is all about the experience, because at the end of the day we’re all just humans hustling a product to consumers. Why not make it an unforgettable adventure for both parties?

Anyways, that’s my two cents.

Bon Appetit!
Johnny Cupcakes
johnnycupcakes.com